Weve earned this. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. We basically built an academy where once a year we grab eight or 10 people. Youve been more or less anti-subscription. Again, streaming was a really obvious example of this for TV streaming companies. Are they yours if theyre subscribed in Spotify? It didnt go well for him either. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. Thanks to all of you for coming to the HotPod Summit. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. Its because of the venture capital money. The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes Absolutely. Most of them are like, Facebook wont give us the time of day. I also think theres a new thrust in influencer marketing. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? There was a YouTube announcement earlier today. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Podcasting is a mass-reach medium. Its a massive amount of the stuff we take in and that we call the media. The marketing team is like, What are you doing?, Yeah. See omnystudio.com/listener for privacy information. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. Make more shows, make more great content, and level up the stuff that youre doing.. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Aren't. Real. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. Usually, yeah. We wanted access to that to shout really loudly about the stuff we were doing. Do you think that youre moving the high-margin dollars into the longer tail? The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. Youre doing ad injection into the feed? I will test anything. Thats really cool, but its not mutually exclusive. If there are principles that I try to remember once a week or so, its probably those three. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! And that will lead to conversion for something else for you? Its good content. Theyre just insecure. Youre the CEO of iHeart Digital, which is a big company with a long history. The Ron Burgundy Podcast. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. If anything, were making that more of a focus and paying more attention to it in the last two or three months. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. The BD team is livid. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Hes going to leave now. First of all, search engine optimization, period, is a version of what youre talking about. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. The oldest one, Pierce, is 17. There has never been a moment in the company that we were sidelined or deprioritized. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Everyone does it. Youre saying we have to innovate and push back in it, but its still just promo codes. Promote. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Reviews. Lightning round. We are a mass-reach medium. Weve won in that sense in podcasting. NFL, iHeartMedia teaming up to launch podcast network Thats where the VC money went. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. Its finally arrived. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. Nothings perfect, but its pretty close to perfect. I think its real. This is a must-buy bucket of marketing. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. Oh my God, do you have an Agile scrum podcast? See omnystudio.com/listener for privacy information. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. You got it. True Crime-The Ron Burgundy Podcast - music.amazon.com If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Weve talked with Ashley a lot about this. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. By the way, put TheVerge.com on the home screen of your phone. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. Radio is a more ruthless industry than podcasts. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . The Ron Burgundy Podcast. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. Then if they want to, we launch their podcast with iHeart Podcast Network. I dont predict what we might get. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . It was a packed house and a great time. We have experimented with Jun Group across the years. There is a product lead; Uta Knablein is our chief product officer. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. God DAMN that Ron Burgundy podcast sounds awful. Launching in early 2019, the podcast will be co . Gmails client-side encryption is now available to more businesses, Whoops! Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its not mutually exclusive, first of all. Are you converting off the radio? We also have a digital marketing team, I forgot that in the org chart. Ron and Carolina get advice about how to navigate the dark web. You brought up your numbers, so I have to ask you about them. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. I dont know. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. We started a company with Will Ferrell called Big Money Players. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. If you dont do this, you will never have the reach you need in digital audio. He was a great guest, super game to answer the questions, especially in front of a live audience. Do you worry that you dont have the same control? I just need answers.. These are objective truths. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. I think we moved off it too fast and I think its a robust business we should still focus on. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. Itd be like being able to walk away with your channel. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. Do you offer rev shares to your creators? Conal Byrne is the CEO of iHeart Digital. Thats loosely how its orgd out. I can talk about the things I cant talk about on the radio. Youve never bought downloads to run game ads? iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. In the podcast, she . How Will Ron Burgundy Fit Into The Modern World With His New Podcast? It often is. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Is that present for you? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. That's it. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Its what we do. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. Ron Burgundy Is Getting a Podcast - IGN It hasnt yet hit this moment of reverse-engineering from the platforms its on. We also co-own a company with Will Ferrell. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. I think its high attentiveness at scale with partners that weve been able to maintain so far. Associate Producers: Anna Hossnieh and Sophie Lichterman. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. We have a few minutes left. I have nothing else to say. Hello, my friend. The second thing we do is spend a lot of time focusing on every show that we have on our network. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Yeah. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. But no, youre spot on. The Ron Burgundy Podcast Is Launching on iHeartRadio! He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. I know that sounds crazy. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. This has made podcasting different. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. Whats your best TikTok meme? Our job was really simple. Subscribe to our daily newsletter! Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. In fact, well distribute it on broadcast radio, and so we did. You are describing a mature company. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. We are interested in video. You just saw it happen. Yeah. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. 'Ron Burgundy Podcast' Headed to iHeartRadio - yahoo.com Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. Here is your reach extender. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Thumbs up or thumbs down, library. I was like, I dont need you to talk more. The longer answer is, were in an odd economy. Weve all seen this, so Im not saying anything privileged. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. Ron Burgundy: Host, Writer, Executive Producer. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. We're all in a glass case of emotion. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. We havent even discussed the trust issues that are very real on social media. There is always something new happening. The 9 Most Popular Houseplants of 2023, According to Pros Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. Wonder Media Network's Award-Winning Women's History Podcast "Womanica He only came on here to pitch the app. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! That wasnt possible prior. Thats good. Ron Burgundy is going live in the next season of his iHeartMedia podcast. I dont think this is wishful thinking. So far, that is all we know, which is a shame. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. One is called the multi-platform group. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. Charts. We tried it. Do you care? As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. Its three guys who are hilarious and fantastic. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi This is the only room where you can say that and people perk up. We run billions of podcast impressions in a month to promote our own shows and our partners shows. Have you had conversations with Spotify about making stuff exclusive? I dont see it in podcasting, and maybe thats why Im not super concerned. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. Everything, I promise you, is simpler than you think. UK News Published: Mar 1, 2023. Exorcising some demons in Rons man cave. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. Introducing: The Ron Burgundy Podcast Season 5 The medium. The last thing Id say is more of a human thing. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. I ask it of everybody. Ron explained: A million monthly downloads or more is a ton. There is nothing broken in the podcast distribution and monetization model today. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. I think weve said this publicly. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Yes, its about my competitors, I get it. Or, the negative reason, theyre covering up bad work. Reviews for The Ron Burgundy Podcast | Podbay They had seven or eight podcasts that they were making. The Ron Burgundy Podcast - Google Podcasts So now its digitally infused, data-infused listening that they can target digitally. The way to do that was to create two segments in our company. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. Fast, cheap, and good. Go follow Conal on TikTok, its great. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. I really just keep going back to this notion that its perfect the way it is. I have a card here that says NFTs on it. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. But Ill talk you through why. You get to pick two. In podcasting, I think he realized, I dont have to pick. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? Subscribehere! Last year when we were all in this room, we could not stop talking about Spotify. Ron hires a new co-host. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. I just keep hearing the trailers and it sounds godawful. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. The Ron Burgundy Podcast - podcasts.google.com ChatGPT will eat us all. Its actually a lot of different things. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The day before, I was with Publicis. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Global Player | The Ron Burgundy Podcast - Podcast The Ron Burgundy Podcast - Comedy Podcast | Podchaser The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Ill answer it this way. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. Bob Pittman can buy Stuff Media and say, You know what? Its why we widely distribute.
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